By acquiring Nik Software, Google might be better positioned to compete against Facebook and others in the social media space. The Nik acquisition will allow Google to provide advanced photo editing features, hence enhancing the already-robust suite. Google also owns Picnik, the online photo editor, which has incorporated its high-end tools into Google+, including light and pixel size adjustments, color patterns and filters. The addition of Nik will likely bolster Google+ by bringing in online photo editing tools.
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